Robot joins Liverpool ONE customer service team

Visitors to Liverpool ONE can expect a unique experience this summer as the newest member of the customer service team will be a ‘digital human’. The AI-generated robot named Liv looks like a real person, donning a name badge and uniform and has been designed to interact with visitors in real-time.

Liv was created by leading innovator in AI technology, Sum Vivas, and has been designed to interact with visitors in real-time. Providing instant information - such as directions, store information and answer frequently asked questions.

According to Sum Vivas’ website, the Liverpool-based company provides businesses with ‘the ability to create highly realistic Digital Humans or Digital Doubles of specific individuals’ which ‘come with personalities and interactivity’.

Based at the official Tourist Information Centre in Liverpool ONE, Liv has been engineered with machine learning abilities and will support a brand new - real life - Guest Services team for an initial pilot period.

Donna Howitt, Place Strategy Director at Liverpool ONE said: “Liverpool has a strong reputation as a friendly and welcoming destination. The city was recently recognised as one of the most sociable cities in the UK by Condé Nast Traveller, and the best large city for a city break by Which?, which is an accolade for us all to be extremely proud of. 

“Our new Guest Services Team will help us to support and enhance visitor welcome and continue to deliver unparalleled customer experience. The addition of Liv, our digital human, enables us to use pioneering technology to continuously improve customer service to visitors, making their visit even more memorable.”