Everton provide season ticket update ahead of 2022-23 price rise announcement

Everton will soon release information about new season ticket pricing.
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Everton are set to announce their season ticket pricing structure for 2022-23 season imminently.

And director of communications, revenue and international growth, Richard Kenyon, says that it will be set accordingly to bring in more revenue to the club but keep ‘true to those values about affordable football’.

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Ahead of the move to the new Bramley-Moore Dock stadium, Everton will increase season ticket prices for the first time since the 2014-15 campaign.

Speaking to the club’s website, Kenyon said: “Across the whole club, we’re looking at areas where we can generate more income, and I think it’s really important for the club to say that, and we shouldn’t be reticent about that in any way.

“We need to be bringing more revenue into the football club so we can compete with the clubs at the very top end of the division. We have a greater focus on maximising commercial revenue - and matchday income is part of that.

“However, we want to make sure we’re pricing [season tickets] in a way where we’re making more revenue but also keeping true to those values about affordable football at Goodison, and I think the pricing we’re going to present does that.

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“It does give us some increase in our income but also keeps us at a level where we’ll benchmark really well in terms of our pricing across the Premier League.

“But it’s not just matchday income that we’re looking at – it’s revenue right across the board, across everything that the football club does. We’re looking to maximise the revenue in all areas.”

Kenyon insists Everton remain committed to affordable ticket pricing at Bramley-Moore.

What Everton ‘s new stadium development at Bramley-Moore Dock will look like.What Everton ‘s new stadium development at Bramley-Moore Dock will look like.
What Everton ‘s new stadium development at Bramley-Moore Dock will look like.

He added: “I think the opportunities at the new stadium are tremendous, it’s a game changer for the club commercially.

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“Stating the obvious, there’s going to be more seats, so there’s bigger general admission capacity for us to benefit from. We obviously also have a much greater premium offering and much greater choice within that as well, which I think is really, really important.

“So the matchday income will increase and, again, we will still have that commitment to affordable pricing at the new stadium but, just by the nature of the increase in seats that we’ll have and the increase in the variety of the premium offer, we’ll benefit from increased revenues there certainly.

“We will also have new partnership assets that we can benefit from - the naming rights obviously being one of them - but many other new partnership opportunities we can increase revenue from. Then there’s the opportunity to increase non-matchday income – particularly from being based on the waterfront in a city as vibrant as Liverpool with its growing visitor economy - so increasing stadium tours, events, potential for concerts, for example.

“The biggest benefits will be when the stadium actually opens its doors but, in that lead up to it, we’re already seeing a lot more interest in Everton and the partnership opportunities and the commercial opportunities that the new stadium presents.”