Liverpool announce new £200m-plus deal Billy Hogan ‘could not be prouder’ to confirm

Liverpool have confirmed that they have extended their long-standing sponsorship with Standard Chartered.

The banking and financial services company, who are the Reds' main partners, will maintain their partnership until the end of the 2026-27 season.

It will take the association to a total of 17 years, with Standard Chartered being Liverpool's shirt sponsor since 2010 when taking over from Carlsberg.

The deal will also include Liverpool Women, who are preparing for a return to the Women’s Super League after being promoted.

How much is the deal worth?

The Times reports that Liverpool will net north of £200 million over the next four years.

That works out at at least £50 million per season.

It's said that the Reds were previously earning around £40 million per year from the Standard Chartered deal.

What's been said

Billy Hogan, chief executive officer of Liverpool, told the club's website: “This is a hugely significant partnership for LFC and I could not be prouder to confirm a four-year extension to our already long and successful partnership with Standard Chartered.

“We have been on an incredible journey together and Standard Chartered’s support has been a key driver in our most recent successes, both on and off the pitch, with their loyalty and commitment to Liverpool Football Club.

“Our partnership has been able to thrive because of our shared values and we look forward to continuing to work together to help and support our communities and supporters around the world.”