Liverpool-based nutrition, health and wellness firm Applied Nutrition has unveiled a three-year agreement with Morrisons in what it described as a "great opportunity to reach new audiences".

As per the arrangement, the Bradford-headquartered supermarket chain will formulate, produce and sell Applied Nutrition branded meals and food products. Initially, the deal will involve the launch of 53 products across c.400 Morrisons supermarket stores in the UK from early January 2026, with a plan to launch more products later in the year.

The high-protein product range will include ready-meals, food-to-go sandwiches and salads, breads and cheeses. The range will include the UK’s first supermarket exclusive range of GLP-1 friendly ready meals. This licensing agreement requires no capital expenditure and supports Applied Nutrition's strategy to increase brand awareness.

Thomas Ryder, chief executive of Applied Nutrition, said: "We're excited to be partnering with Morrisons for our first out-licensing deal, a testament to the strength of our brand and the growing consumer demand for convenient, high-protein food choices. This is a great opportunity to reach new audiences and enable existing customers to deepen their engagement with our brand.

placeholder image — Image credit: Morrisons

"We've enjoyed working with Morrisons, combining their expertise in food development with our deep customer understanding to create a unique product range designed to support people in achieving their wellness goals."

Lizzy Massey, own brand director at Morrisons, added: "We know our customers are increasingly seeking high-protein, functional foods that fit seamlessly into their everyday lives – at home, at work, or on the move.

“We are delighted to be partnering with Applied Nutrition, a highly trusted, fast-growing brand in the health space, and this exclusive range enables us to provide even more choice and great value to our customers."