National Museums Liverpool partners with PushON
New partnership aims to enhance National Museums Liverpool’s digital capabilities, enabling more personalised visitor engagement and data-driven strategy development across its museums and galleries.
National Museums Liverpool, which includes several well-known museums and galleries across Merseyside, has partnered with digital consultancy PushON to enhance its digital analytics capabilities and inform future strategy for the museums – both individually and collectively.
National Museums Liverpool, home to institutions like the Museum of Liverpool, the Walker Art Gallery, and the International Slavery Museum, wanted to improve its approach to analytics to better understand and engage with its diverse audience, both locally and internationally.
PushON archived valuable legacy data from its old Universal Analytics system before providing Google Analytics 4 consultancy, support, training and setup.
With improved website analytics, National Museums Liverpool can tailor its offerings more effectively, ensuring each museum and gallery meets the needs and interests of its visitors.
Gianna Gomes, digital product lead at National Museums Liverpool, said: "PushON’s expertise and quick response were crucial in helping us preserve important historical data while upgrading our analytics system. This partnership is about more than just saving data - it’s about using new technology to provide us with better insights to improve how we engage with our visitors."
Steve Beckett, commercial director of PushON, said: "We’re proud to work with National Museums Liverpool as they embrace digital innovation. We’re committed to helping them use technology and data to guide its future strategies and continue growing as a leading cultural institution."