'First ever' football experience opening in Liverpool with gaming floor, bar, restaurant and shop
A duo of football-focused concepts coming to Liverpool ONE, completing the re-letting of the former Flannels and Beauty Bazaar Harvey Nichols stores.
Set to open next spring, Pro:Direct Soccer is creating a 6,000 sq ft PD:FC store on Manesty’s Lane with “elite on-pitch gear, training essentials, terrace-inspired fashion, and city-ready tech clothing and trainers”.
The concept is described as “a cultural hub”, drawing from the streets, stadiums, and creative influences that make Liverpool and Merseyside a global epicentre of football and lifestyle.
Located above Pro:Direct - occupying the upper levels of the former Flannels and Beauty Bazaar - and spanning 25,000 sq ft over two floors, Crossbar will open its first ever location at Liverpool ONE.
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Claiming to be the “first of its kind”, Crossbar will feature tech-enabled state-of-the-art football boxes with reactive projection, motion tracking, and surround sound. Alongside the gaming floor will be a bar and casual dining area, while upstairs, Club 11 will provide a full restaurant experience.
Sam Baldock, Chief of Brand at Pro:Direct, said: “Liverpool is a global icon of football culture – a city where history, passion, and creativity have shaped the game’s identity.
“Bringing our PD:FC concept to Liverpool ONE is about more than opening a store; it’s about cementing our vision in one of football’s defining cities. Located in the heart of the city, Liverpool ONE was the clear home for our city debut, and we can’t wait to welcome everyone through the doors.”
Brett Duarte, Founder of Crossbar, added: “We have a lifelong passion for football so bringing our new kind of football experience to life is a momentous landmark for the Crossbar brand. We have been searching for the perfect location to launch for some time, and Liverpool ONE’s second-to-none reputation and quality line-up of leisure and retail brands made it the obvious choice.”
Together with the recently opened 7,000 sq ft Anthropologie store, the 38,000 sq ft of signings complete the re-letting of the former Flannels and Beauty Bazaar Harvey Nichols units.