Giant pig appears on top of Liverpool buildings

The huge pink sow can be seen on Bold Street in the city centre.
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A giant pig has appeared on top of two buildings in Liverpool, however, you can only see her through your mobile phone.

The virtual sow is part of a new Greenpeace campaign to 'expose companies and the government’s links to industrial meat' and can be seen using a new augmented reality (AR) app, SOW AR.

The AR animal was created by Naho Matsuda and a small collective called A Drift of Us. It can be seen weighing down on buildings across the country, including in Liverpool, London and Greater Manchester,

“SOW is a female breeding pig, she’s monstrous and beautiful at the same time," Matsuda said. "But similar to the industrial meat industry, SOW is only visible if you choose to look."

Giant pig appears on Bold Street. Photo: Naho Matsuda/GreenpeaceGiant pig appears on Bold Street. Photo: Naho Matsuda/Greenpeace
Giant pig appears on Bold Street. Photo: Naho Matsuda/Greenpeace

The huge pig can be seen on Liverpool's Tesco store on Bold Street, chosen due to the supermarket being 'the biggest seller of industrially produced meat and dairy in the UK', according to Greenpeace.

SOW in Liverpool. Photo: Naho Matsuda/GreenpeaceSOW in Liverpool. Photo: Naho Matsuda/Greenpeace
SOW in Liverpool. Photo: Naho Matsuda/Greenpeace

SOW can also be seen at animal feed supplier Cargill in Seaforth docks.

Matsuda added: “AR technology is rapidly evolving and offers new and experimental ways to share art in an ephemeral but powerful way. We hope SOW helps viewers to reflect on the invisible structures in their everyday lives and to imagine a world where power is divided differently.”