Liverpool's iconic Radio City tower could change name after station rebranded

Liverpool's Radio City Tower could lose its colloquial name following a rebrand of the station. Formally known as St John's Beacon, it's known locally as the Radio City Tower after the station started broadcasting from it in 2000.

The tower, on Houghton Street, even has 'Radio City 96.7' emblazoned at the top. However, that could soon change after the station was rebranded to Hits Radio Liverpool by owners Bauer Media.

Bauer said said they were "reviewing all options" in terms of the branding of the tower and will share any updates "in due course".

Bauer Media announced the name change on Wednesday (10 January) and said it would be introduced in April. Fourteen other local stations will become part of the Hits Radio network, including Rock FM.

Gary Stein, group programme director for the Hits Radio Network said: "We are passionate about radio and the unique mix of companionship, information and entertainment that it offers and want to make sure it thrives in years to come.

"The audio landscape has evolved dramatically in recent years and, thanks to advances in digital listening, there is even more choice for audiences than ever before. By transforming local stations into this nationally-recognised brand, we're really excited by the potential that Hits Radio has to grow."

Those in connection with Radio City, which has been broadcasting since the mid-Seventies, shared their memories of the iconic Liverpool radio show.

BBC Merseyside Radio Presenter Tony Snell said: "Radio City was part of my childhood and to have played a part in it's history 84-97 is something I'm very proud of to this day. Fond memories and bloody good broadcasters. It won't make it's 50th in October sadly. The news jingle has never been bettered anywhere. Goodnight."