Made by Mitchell opens first ever store in Liverpool as TikTok star teases big Black Friday sale
The first ever Made by Mitchell store opened in Liverpool city centre over the weekend, with hundreds of excited shoppers queuing to meet a makeup icon.
Founded by influencer, makeup artist and entrepreneur Mitchell Halliday, Made By Mitchell has become a favourite among makeup enthusiasts around the world, taking the beauty world by storm with products like Blursh.
The new store is located in the Metquarter, with Halliday stating his makeup empire was “born in Liverpool” and citing the city as “the place it all began”.
The pop-up store opened at 11.00am on Saturday (November 15), with customers treated to an exclusive meet and greet with Mitchell himself as well as a free gift for the first 1,000 visitors who made a purchase.
The shop was also open on Sunday and will continue to operate every weekend leading up to Christmas, with products including the Northern Light Advent Calendar. Throughout the week, Made By Mitchell will also be hosting a series of ticketed workshops and masterclasses.
Made by Mitchell will host its ‘first ever in real life’ Black Friday sale on November 22 and 23. The brand added: “See you next weekend, Black Friday instore begins...”