The Apprentice 2024: Liverpool businesswoman to compete in Alan Sugar's BBC hit reality show

Series 18 of the highly-anticipated business-based reality TV show will begin in February.
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A Liverpool businesswoman will appear on our screens next month, as the latest series of BBC hit reality show The Apprentice makes its return.

Competing for the chance to be 'hired' by business magnate Lord Sugar, 18 candidates will take part in brand-new tasks and fight for a life-changing £250,000 investment and mentorship from Lord sugar himself.

Amongst the new hopefuls is Liverpool-based Noor Bouziane, who owns a premium jewellery company. Stating she will 'go to any length to win this process' Noor believes Lord Sugar would be missing out on 'plenty of cash' if he were not to invest in her business.

After starting her company at the age of just 20 and running it independently, Noor says she has 'competitiveness in her blood' and claims her business 'offers the best accessories around'.

Series 18 of the highly-anticipated business-based reality TV show is due to air on BBC One and BBCiPlayer from Thursday, February 1 and the full list of those going up against Noor can be found here.