American businessman makes ‘world-class’ claim after Liverpool £160 million deal

The co-founder of the company who have become minority stakeholders in Liverpool have explained why they made the investment.

Fenway Sports Group (FSG) put the Reds on the market in November 2022 as they looked for partial sale of the club. After a swathe of names were linked, Liverpool announced that Dynasty Equity had completed a strategic common equity minority investment last month for between £80-160 million.

Founded in late 2022 by Don Cornwell and Jonathan M. Nelson, Liverpool represented Dynasty’s maiden investment. Certainly, the New York-based firm selected one of the world’s most recognisable sports teams.

Cornwell, speaking at the Sportico Invest in Sports Conference via the Liverpool Echo, said that the way FSG run the club and the ‘trust’ involved is why Dynasty made their investment.

Chief executive Cornwell said: “When we started Dynasty we wanted the firm to be viewed as global, and so early on as we were looking for potential first deals it was important for us that it was something to put our brand on the map, but most importantly we wanted to make sure it was a good deal.

“What does a good deal mean? World-class asset; world-class management team. Most importantly for us was one where we had deep relationships and a lot of trust. We are taking a minority stake so we are putting a lot of trust in the folks that are shepherds of that capital, and Liverpool, our partners have known the squad there for over 40 years, I have known people there for over 20 years, so there was a lot of trust.

“Over the course of the summer, as we were putting the deal together, you could feel that trust. For us as a first investment, we didn’t want to be in the situation where we deployed capital and then had to hope that nothing was going to go wrong. Here we have a lot of confidence that things are going in the right direction.”