Where Liverpool, Everton, Man Utd and Arsenal stand in the intriguing money made from kit deals table
Where Liverpool and Everton rank in shirt sponsorship deals in the Premier League.
Shirt sponsorship deals are becoming increasingly lucrative as big companies in different business sectors battle it out to get their names on team’s jerseys.
Top flight clubs can now use this form of advertising as a serious source of income alongside ticket sales, player sales, social media and merchandise.
Everton found themselves in a relegation dogfight last term and were eventually saved by Frank Lampard. They have a new sponsor on their shirt for the new campaign in a deal worth among the highest top eight in the division, but does it earn them more than the likes of Chelsea, Arsenal and Tottenham Hotspur?
Here is a look at how the two Merseyside clubs compare to some of their rivals, as the preparations for the 2022/23 Premier League season continue.