Asda has announced it will offer emergency workers with a Blue Light Card 10 per cent off their shopping in stores throughout the Christmas period.
The supermarket chain, which has 10 stores in and around Liverpool, is making the discount available in all of its stores in the UK until 2 January 2022.
The discount will be available on food and drink, George at Asda clothing and homeware, toys, gifts and optical.
Blue Light card holders can receive the discount by presenting their card at the checkout.
The Blue Light Card is a nationally recognised scheme which provides workers in the NHS, emergency services, social care sector and the armed forces with a range of discounts.
Asda has launched its Christmas discount for card holders to recognise the amazing work they do each day to keep everyone safe.
Derek Lawlor, Chief Merchandising Officer at Asda, said: “Blue Light Card holders work in difficult and dangerous situations every day of the year to provide support to people across the UK who need it the most. We wanted to recognise this and thank them for everything they do by offering a discount in our stores this Christmas.”
Tom Dalby, CEO at Blue Light Card, said: “Asda has always done so much to show its appreciation to NHS staff and other frontline workers, and this partnership will help millions of blue light workers in the country.
“After last year’s restrictions, this Christmas will feel particularly special for those who were unable to see their loved ones during the festive period in 2020.
“It’s often the norm for so many of our members to work long hours in the run up to the big day, but at Asda they can save so much time on their Christmas shop by buying everything under one roof.
“I hope they take advantage of this exclusive 10 per cent discount to save on their tree, their turkey, their board games and even their Christmas jumper.
“We really want to say thank you to our members for doing everything they can to help protect the most vulnerable this year, and every year.”