Plans to close a Wirral cereal factory have been scrapped, saving 250 jobs.

Earlier this year CPUK unveiled plans to close its Bromborough site where Lidl, Asda, Aldi and other own-brand cereals are made, meaning more than 300 jobs would be lost. At the time, the company said it would move production to its facility in Staverton.

A spokesperson said: "Cereal Partners United Kingdom and Ireland (CPUK&I) is talking to employees about proposed changes to manufacturing that would involve a £74m investment at its Staverton factory and the closure of its factory in Bromborough. Regrettably, these proposals would put 314 roles at risk of redundancy.

"The Bromborough factory currently manufactures both branded and supermarket branded cereals. Under the proposals, production of branded cereals at Bromborough would be transferred to CPUK&I’s Staverton site where £74m would be invested to expand the factory’s capability and around 60 new roles created."

Matthew Denton, GMB regional organiser, said the proposal created a "deeply worrying time for GMB members and their families". However, the jobs have now been protected with workers transferring to a new company, Sincereal, and plans for the closure discarded.

Workers have also secured a new package of rights including enhanced redundancy terms, an improved pension scheme and more than £10,000 in bonuses. Some roles will be lost by the end of 2027 - and GMB has worked to manage through voluntary redundancy as much as possible.

Matthew Denton, GMB regional organiser, said: "This is a fantastic outcome compared to the original proposal. It shows the power of collective action; when workers stand together in a union, we win real results. We'll continue to support members through the TUPE process and the next phase of consultation."