'We sold 1,180,000 protein shakes': Health firm enjoys record-breaking Black Friday from £10m Liverpool HQ

Protein Works sold more than 1.18m shakes on Black Friday alone - up 54 per cent year-on-year. As such, sales jumped 35 per cent and the company set a new single-day revenue record. Popular ranges included its flagship Whey 360, Vegan Protein 360, Diet Meal 360 and Complete Meal 360 ranges.

Earlier this year the lifestyle and nutrition brand launched its new headquarters which spans 100,000 sq ft and brings together the brand's production, fulfilment, marketing and technology teams under one roof for the first time. It will enable the business to scale past £100m in revenue.

Laura Keir, chief executive at Protein Works, said: "Black Friday is one of the most demanding moments in ecommerce and retail, and this year our team delivered a record-breaking performance.

“Our new fulfilment facility has proven its capability to operate e-commerce at true scale, enabling us to ship more units in a single day than at any other point in our history, while maintaining a seamless, friction-free experience for our customers.

"This investment was designed to power the next chapter of Protein Works' growth, and this day and weekend mark its first major milestone. I'm immensely proud of the team and excited by what this platform unlocks for the future."