In the days before cheap flights and package holidays, UK families and friends packed up the car and descended en masse to seaside resorts like Southport to have a brilliant time.
A bucket and spade, deckchair, bag of chips and a ride on a donkey and holidaymakers were delighted. Throw in a stroll on the pier and a visit to Pleasureland funfair and they were in paradise.
Sadly, the iconic pier, which was first opened in 1860, has been closed since December 2022 over ‘serious health and safety’ fears while Sefton Council investigate how to fund a fix.
However, the £73m Marine Lake project is already underway to help ‘revitalise’ the town and a 'unique' £75m Cove Resort with surfing lagoon is also planned.
But as Southport continues to undergo regeneration, we take a trip down memory lane to those heady days of summer holidays in the 1970s.
1. Southport 1970s
Making a splash in the pool at Southport. | archive Photo: archive

2. Southport 1970s
A couple pose in their swimwear after taking the plunge. | Archive Photo: Archive

3. Southport 1970s
Children sail their boats on the lake. | archive Photo: archive
4. Southport 1970s
A family enjoys some al fresco dining in the good sea air. | archive Photo: archive