'Exclusive' giveaways and free coffee as Liverpool welcomes newest store
Suit Direct is opening a new store in Liverpool with a grand opening event.
Suit Direct is set to open a brand-new store in the heart of Liverpool city centre this week.
Located at 11 Paradise Street, the new shop marks the first in a series of high-profile city centre openings planned heading into 2026.
The store will open its doors on Friday (December 19) and, to mark the launch, the retailer is putting on a full day of activity – including free coffees, live music, and “exclusive” opening-day giveaways.
The first 50 customers who make a purchase will receive a premium goody bag featuring a branded tote bag, coffee cup, biscuits, vouchers and more, while DJ Lee Warriner will provide music throughout the day.
Suit Direct Liverpool will offer personalised styling and expert advice and the brand says the new space is designed to deliver a “warm, service-led shopping experience for every customer”.
Retail Director Amanda Argent said: “I’m thrilled to be opening our new Suit Direct store in the heart of Liverpool.
“This city loves to dress well, and we’re here to make that easier than ever. Whether it’s a big celebration, an important work moment, or just updating your everyday style, we offer suits and casualwear for every occasion and every individual.
“What makes this opening so special for me is knowing that our customers will get more than just great clothing — they’ll get true one-to-one service from a team with real tailoring expertise.
“Our colleagues know fit, fabric, and finish inside out, and they’re passionate about helping every customer walk out feeling confident, comfortable, and completely themselves.
“And it’s not just about formalwear, we’re also excited to offer a full casual lifestyle range, giving customers stylish essentials like knitwear and chinos for every part of their week.
- Get the biggest stories from Merseyside in your inbox with Liverpool World’s free newsletter emails.
“We can’t wait to welcome Liverpool into our new store and bring a fresh, personal, and expert approach to menswear right here in the city centre.”
More information on Suit Direct and its collections is available here.