New data has revealed cities in the UK where the Prime Energy drink is in most demand and Liverpool tops the list. This comes as a Tik Toker has recently gone viral for reselling the drink for way over the recommended retail price (RRP) , and documenting it online.
The drink is a collaboration between YouTube star KSI and professional wrestler Logan Paul. In 2022 alone, the drink has been subject to over two million searches, with people struggling to get hold of it.
Prime was first launched in Asda and was sold out almost instantly when it was put on the shelves. The demand far outweighed the supply, with people now resorting to purchasing from independent corner stores and on Amazon.
One corner shop landed in hot water after re-selling Prime Energy drinks for £100 a bottle.
Asda restricted customers to purchasing just three bottles per person but the drink remained extremely hard to come by. It also went on sale in Aldi just before Christmas, with chaos ensuing as people battled to get a bottle of Prime.
The drink will now also be stocked at a limited number of SPAR stores in England, Scotland and Wales with more locations looking to make the product obtainable over the coming weeks.
With demand now arguably higher than ever, new data has revealed the cities where Prime is most sought after. The research was carried out by financial experts at gamblingngo.com who analysed how many monthly Google searches for Prime Energy drinks are made per 1,000 people in the largest UK towns and cities.
Prime is most in demand in these cities
Liverpool - 17.96 searches per 1,000 people
Blackburn - 17.43 searches per 1,000 people
Glasgow - 16.25 searches per 1,000 people
Newcastle upon Tyne - 13.54 searches per 1,000 people
Manchester - 12.38 searches per 1,000 people
Belfast - 12.21 searches per 1,000 people
Derby - 11.46 searches per 1,000 people
Birmingham - 11.10 searches per 1,000 people
Leeds - 10.76 searches per 1,000 people
Lancaster - 9.97 searches per 1,000 people