'New chapter' for Southport Pleasureland as owner announces major change
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Set to relaunch for the 2025 season this spring, the iconic site on Marine Drive will now be known as Adventure Land Southport, as the amusement park aims to re-establish itself as a standout destination.
Norman Wallis, owner of Adventure Coast Southport, said: “Southport Pleasureland has always been a place where families come to make lasting memories. Adventure Coast is the next step in our journey. We’re reshaping the park to offer a fresh, immersive experience that sets the stage for exciting additions in the future.”
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Hide AdHe continued: “Southport has faced a tough year, but our community’s determination and heart are stronger than ever. Adventure Coast Southport represents more than a name change; it’s a commitment to our town’s revival and a vision for an exciting future.




“We’re creating a destination that brings people together and restores pride in our town, putting Southport back in the national spotlight for all the right reasons.
“This transformation not only signifies a reimagining of the park but also represents a significant step forward for Southport, reflecting the collective determination to rebuild, thrive, and embrace a brighter future.”
According to Adventure Coast Southport, the amusement park will boast upgraded theming and improved visitor experiences. The rebranded park also promises a series of thrilling new developments, with further announcements in the pipeline.
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