Massive new weekly car boot planned for Merseyside town – but there are fears it will be a nuisance

A massive car boot sale could soon be coming to a Wirral town set to take place every Sunday. However there are concerns around potential disruption and “nuisance.”

Game Master Leisure Limited has applied for the right to host a market in the club car park at Tranmere Rovers Football Club’s Prenton Park grounds in Birkenhead.

Tranmere Rovers' Prenton Parkplaceholder image
Tranmere Rovers' Prenton Park | LDRS

A report published ahead of a Wirral Council licensing meeting on November 28 said: “The applicant, Game Master Leisure Limited is a commercial enterprise which is proposing to operate what they describe as a ‘car boot sale’ at Tranmere Rovers Football Club Car Park, Prenton Park, Prenton Road West, Birkenhead, CH42 9PY which will take place every Sunday morning.

Tranmere Rovers' Prenton Parkplaceholder image
Tranmere Rovers' Prenton Park | LDRS

“A market is a legally defined term which includes any concourse of buyers or sellers of five or more trading spaces. This would incorporate the proposed ‘car boot sale’ as described.”

The market will take place between 7.30am and midday with traders setting up from 5.30am and cleared by 1pm. The application is to allow up to a maximum of 250 stalls.

The report said: “In respect of this application, one representation has been received from a local resident. The representation relates to concerns regarding the negative impact that car parking will have on local residents living in the vicinity of the proposed licensed area.

“The representation also raises concerns regarding sellers arriving in their vehicles at the site early in the morning, which will cause a nuisance to local residents. The resident has also indicated that when a ‘car boot sale’ was previously operating at this site it caused disruption and noise nuisance to the local residents.”

The reason the application is needed is because Wirral Council has the sole right to operate a market in Birkenhead and has the right to prevent other markets taking place within six and two-thirds of a mile.

Councillors in deciding whether to approve the application will have to consider the market’s location, how close it is to Birkenhead Market, impact on footfall, what will be sold at the market, and any opportunities for local businesses to take park.

Game Master Leisure Limited was set up in July 2025 and is based on Dock Road near Miller’s Quay. On Companies House, it has two directors Daniel Collinson and Jacques Willis.

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