Everton chief reacts as record club deal announced - and when fans can get new Castore kit

Everton have revealed a new club-record kit deal with manufacturers Castore.

The new deal will see Castore supply “high-performance playing, training and travel wear from the 2024/25 season” plus they will become the first ‘Founding Partner’ of the new Everton Stadium.

Richard Kenyon, Everton’s chief commercial and communications officer, said: “We are really pleased to welcome Castore as our new technical kit partner from next season and to announce them as the first Founding Partner of Everton Stadium. The agreement – another record deal for the club – sees us link up with an ambitious and innovative sportswear brand and comes at a historic time for Everton as we prepare for our stadium move. 

“From our very first conversations, we could see how excited Castore were about the opportunity to work alongside us during this period and we’re looking forward to launching the first set of products this summer. It was also really pleasing that Castore could see the commercial opportunities in becoming a Founding Partner at our new stadium and it seems fitting that such an ambitious and successful brand from our region is the first of several stadium partners we will be announcing in the coming months.”

PA report the new deal is worth three times the previous four-year arrangement with Hummel. That is reported to have been worth £8million a year.

And when will the new kit be available to fans? The club has confirmed Everton’s 2024/25 home kit will be revealed and made available online and in store in July, they add “away and third kits will follow later in the summer.”

A club statement added: “As Official Technical Partner, Castore will kit-out Everton’s Men’s, Women’s and Academy squads with home, away and third kits from what will be the club’s final season at Goodison Park and into their state-of-the-art 52,888-capacity waterfront arena.

“By joining the club’s journey to Everton Stadium, Castore has also acquired Founding Partner status, a distinction that will give them access to enhanced commercial opportunities and media rights at Everton’s new home once it opens in summer 2025.”

Castore founding partner Tom Beahon said: “We’re immensely proud to be partnering with Everton Football Club as Technical Partner and an Everton Stadium Founding Partner.

“Everton are pioneers of the beautiful game and the club’s history of consistently striving for new innovation and setting new norms is a great match with our foundational belief that ‘Better Never Stops’. Being from Merseyside, we truly understand what football means to people in this part of the world and, for that reason, we are looking forward to being part of what is an inspiring and once-in-a-generation journey ahead for Everton.”