Made by Mitchell: Opening my first ever store in Liverpool feels like a homecoming - full opening details

Cult beauty brand Made By Mitchell is opening its first ever store this week, in the heart of Liverpool city centre.

Founded by makeup artist and entrepreneur Mitchell Halliday, Made By Mitchell has become a favourite among makeup enthusiasts around the world, taking the beauty world by storm with products like Blursh.

Now, the iconic brand is coming to the Metquarter. The highly anticipated launch will take place on Saturday (November 15), with Halliday stating his makeup empire was “born in Liverpool” and citing the city as “the place it all began”.

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The pop-up store will open from 11.00am, with an exclusive meet and greet with Mitchell himself as well as a free gift for the first 1,000 visitors to purchase an item within the store.

The shop will continue to operate every weekend leading up to Christmas, with products including the Northern Light Advent Calendar.

Throughout the week, Made By Mitchell will also be hosting a series of ticketed workshops and masterclasses.

Speaking about the new venture, Mitchell said: “Opening my first ever store in Liverpool feels like a real homecoming. The brand was born in Liverpool five years ago and my love for my Scouse audience has grown and grown over the years. I’m so excited to bring my concept of a store to Metquarter, a location that I hold close to my heart.

“I used to shop in Metquarter as a young makeup artist so it’s a very full circle moment. I can’t wait to for everyone to see what we’ve created. It’s going to be so special.”

The Made by Mitchell store will open from 11.00am to 5.00pm on Saturday, November 15.