My amazing perfume brand started in Liverpool - now I've opened my first store in the city centre

Founded in Liverpool, Melite Parfums has become one of the UK’s fastest growing perfume brands with a loyal online community on Tik-Tok and Instagram, with over 150,000 followers across both social platforms. Now, the business has opened its first ever physical store in the Metquarter.

Melite Parfums’ fragrances are developed in Grasse, France, the historic heart of perfumery and all perfumes are manufactured in-house at the business’s own facility in the UK.

The fragrances “focus on craftsmanship and are designed to offer customers long lasting scents with high concentrations at accessible price points”.

Scott Metcalfe, founder of Melite Parfums said: “I am beyond excited to be launching our first ever in-person shopping experience.

“I can’t wait for our loyal customers and new faces to get to try some of our amazing scents. The brand was originally launched in Liverpool so of course it feels only right to open our first in person shop in the heart of the city at Metquarter.”

Melite Parfums is now open from 10am to 6pm Monday-Saturday and 11am to 5pm on Sundays.