We’ve compiled a list of the Wirral neighbourhoods with the highest estimated average annual household income, based on figures published by the Office for National Statistics.
The average household income for Wirral is £36,300 which is below the England-wide average of £43,960, while the highest average income, according to the statistics, is £56,900.
- These are the poorest areas in Wirral.
- These are the poorest areas in Liverpool.
- These are the richest areas in Sefton.
- Stunning £1.7m property in Wirral’s richest area.
The list we have compiled uses figures for so-called Middle Layer Super Output Areas (MSOA) within Liverpool. The estimates were calculated using regional figures from the Family Resources Survey and modelling down to neighbourhood level based on characteristics of the neighbourhood obtained from census and administrative statistics.
The statistics are the latest published by the Office for National Statistics in March 2020.
Did you guess the neighbourhoods correctly?

9. Poulton, Raby Mere and Thornton Hough
The neighbourhood with the third highest average household income was Poulton, Raby Mere & Thornton Hough. There, households had an estimated total annual income, before tax, of £51,000. | Image: Google

10. Caldy and Newton
The neighbourhood with the second highest average household income was Caldy and Newton. There, households had an estimated total annual income, before tax, of £53,200. | Image: Google

11. Gayton and Lower Heswall
The neighbourhood with the highest average household income was Gayton and Lower Heswall. There, households had an estimated total annual income, before tax, of £56,900. | Google Earth Photo: Google Earth