Business methods that popular budget retailer Primark have always been hesitant to adopt, not wanting to offer home delivery services as not only do they think it is bad for the environment, but they feel like they could not keep their prices low.
That is why it was a shock to shoppers everywhere when the brand announced a trial of a new click and collect service that will come into effect in the near future.
Here is everything you need to know; from why the trial is happening, when it will take place, and whether a Primark in Liverpool is included.
What is the trial and why is it happening?
After long being reluctant to sell their products online, Primark has confirmed that they will trial a click and collect service at a number of stores in the United Kingdom.
2,000 children-related items will be offered via this new service.
This change in business strategy has been influenced by the recent coronavirus pandemic that hit the economy hard in 2020 and 2021, as due to the forced closure of all of its stores and the lack of any online avenue to sell products and gain revenue, Primark underwent financial struggles.
Officials for the retailer have confirmed to various news organisations that this is not a part of a wider plan to kick-start the process of selling a full range of products online, and that the newly adopted click and collect system will only be used selectively.
It is understood that the reason behind introducing this system is that by getting people to come into their local Primark store to collect an online purchase, the hope is that the customer will also buy something else whilst inside.
This comes after the brand relaunched a new website in April 2022, allowing customers to browse through various items and check availability before heading down to an outlet.
After what looked to be a worrying future for the budget retailer, the new website helped increase online traffic by 60 per-cent, and 15 per-cent of them using the site to check in-store stock.
Not only that, but sales are bouncing back to more positive levels.
When is it expected to take place?
The official date for the trial is yet to be made official at the time of publication.
Though it is understood that industry professionals think that before Christmas 2022 is a likely time frame.
Which stores are taking part and are there any in Liverpool?
Primark has confirmed that the new click and collect service will be coming to a total of 25 outlets in the United Kingdom.
All of the stores will be situated in the North West of England; which means there could be a number in the Liverpool and Merseyside region.
However, the official names of each Primark taking part has not been made official at the time of publication - further information is expected to be revealed in the coming months.
What is the most popular Primark store in Liverpool?
Primark has over 190 stores throughout the United Kingdom, with Liverpool having one major branch that is one of the most popular stores in the city.
Selling male, female and children products, the outlet found in the heart of the city on Church Street is a good contender to be one of the 25 selected stores to adopt the click and collect model.
The store is open 8 am to 8 pm from Monday to Saturday, with alternate hours of between 11 am and 5 pm on Sundays.
Looking for Primark Liverpool? Visit its website for further information or visit them in-person at: 48-56 Church Street, Liverpool, L1 3AY